The Senses — Something that Internet Shopping can’t Provide

“It’s an olfactory archive,” Shapero said, holding a book to her nose and inhaling deeply. “It’s a smell that’s disappearing from this city.”

That’s how Annie Shapero, a vocal student and fragrance reviewer described Frank Music Company, the last classical sheet music store in New York City. After eighty years in business, it will close on Friday. Why? Because of the Internet.

“To be replaced by something so inferior – it’s such an insult,” Rogers said. “But if you appeal to people’s lowest instincts, like we’re going to give you this score for nothing, it’s basically saying it has no value.”

What Rogers said is another discussion. What struck me though was the important role the senses play when making a purchase. When I buy something in a brick and mortar store I can feel it, I can smell it, and I can see what it really looks like. I don’t want to knock any online sellers, but the truth is that every time I’ve bought something online, I’ve been disappointed. I need the sensory element to make good decisions.

Smell a rose. Touch quality fabric. Take a look at the picture of an item on the Internet and then go in a store and sense it. You’ll sense the difference.

Quotes from : http://www.theguardian.com/us-news/2015/mar/06/new-york-last-classical-sheet-music-shop-closes-frank-music

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No More Excuses

Today a friend of mine did something that many people might have thought was impossible and in doing so has shown just how much excuses are keeping people from moving ahead. He got a full-time job with benefits.

Wow (in a deflated tone) some people may be saying. But there’s more He did it as a man of a certain age. Yes, he’s not in his 20s, 30s, or 40s. He is over 50 and got a job.

Now a jeanie didn’t appear and grant him the wish of exchanging the independent contractor life with that of an employee (with benefits). The path was filled with hard work, perseverance, faith, and excuses. But he didn’t let the excuses get in the way.

No more, “I’m to old,” excuse.

No more, “There aren’t any jobs in my field, ” excuse.

No more, ” There aren’t any jobs in my geographical location,” excuse.

No more, “I don’t have the skills,” excuse.

No more whatever excuses you’ve been using.

If you dream it, you can do it.

I read somewhere that “We are all put into the world to do great things and lead great lives.”

Stop letting you excuses keep you from your great life.

 

 

 

 

Local Blogger Success : Tatiana Aquino from Style with a HINT of Mint

Almost everyone I know dreams of it, but procrastination keeps them from it. What am I talking about? Shipping.

“I don’t have time to do it.”

“It’s not good enough.”

“What’s the point. Nobody can make money these days.”

All words spoken by procrastinators. Instead of making excuses, just do it, like Tatiana Aquino has done. Sure she didn’t implement her idea from one day to the next. It took planning and testing to come up with a product that was good enough to ship. But she has shipped.

She may make changes along the way. What company doesn’t. People I know who had the first iPhone say that it was far inferior to what we have today. The same is true of some Microsoft products. And Samsung is famous for throwing stuff out there, seeing how it works, and then making the appropriate adjustments.

But back to Tatiana. She may not be a household name, yet, but shipping has gotten her a step closer to the front door.

Support an entrepreneur. Check out her blog www.stylewithahintofmint.com, follow it if you like what you see, and spread the word to others you think might like it. Tatiana thanks you.

Creativity in Business — Dell

“Creativity is defined as the tendency to generate or recognize ideas, alternatives, or possibilities that may be useful in solving problems, communicating with others, and entertaining ourselves and others.” – Robert E. Franken, Human Motivation

And Dell has indeed come up with alternatives and ideas that are useful in solving problems for users and the company itself.

Biggest creative alternative: Broke up with Wall Street (went private)

Creative ideas: Dell XPS 13 (notebook), Dell Venue 8 7000 Tablet. Received seven Consumer Electronic Show (CES) awards for PC and tablet products.

And all of this from a company that was losing market share in the PC world in 2013.

The XPS 13 is without a doubt one of the most innovative products to come out of Dell in recent memory and it offers a glimpse into what the “New Dell” has been up to over the past year since they’ve gone private and their 2013 strategy change. The company is really pushing the envelope of what is possible with current technologies and is managing to do so with very high quality materials and build quality, enabling them to compete with the likes of Apple for premium consumer products.

Dell Hits Home Runs at CES 2015, Patrick Moorhead, Forbes.com

 

 

 

Book Review: The Right-Brain Business Plan

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There was a time when Jennifer Lee thought that creativity and business mixed as well as oil and water. Then she succumbed to the entrepreneur bug. That’s when she realized that business and creativity do go hand in hand. In fact, they have to if one wants their idea to surpass hobby level. The Right-Brain Business Plan shares the process created during the journey that allowed Ms. Lee to reconcile the two entities.

“In this book, you get to make better business buddies with your artistic, visionary right brain. You’re invited to fully embrace your creative nature in the realm of business.”

In the end, readers produce what Lee calls a Right-Brain Business Plan — “a visual, creative, and fun road map for your business success” that can be “translated into a more formal plan, if needed.”

The book is divided into nine chapters plus an introduction.

The introduction covers why one needs a business plan, what kind of thinker will benefit from the book, the difference between right-brain and left-brain thinking and drives home the problem with left-brain thinking when trying to develop a vision.

“The challenge is when left-brain thinking comes in too early in the vision and planning process and kills the party with its questioning, judgement, and need for every single piece of the puzzle to make absolute sense before taking the first step.”

Readers also receive validation through a Right-Brain Entrepreneur Badge of Honor affirming their brilliance and talent and the value of creative work.

The author also shares her own success story.

The first chapter lays out the book’s agenda. It describes the tools readers are going to encounter along the way: Right-Brain Reflections, Illustrated Play Sheets, Exercises, Right-Brain Boosters and Left-Brain Chill Pills, Success Stories, and Left-Brain Checklists.

Then readers learn what a Right-Brain Business plan is, how it maps against a business plan for “the suits” and which chapters cover: business vision and values (Chapter 2), business landscape (Chapter 3), getting the word out ( Chapter 4), managing the money (Chapter 5), corralling creative cohorts (Chapter 6), turning the plan into action (Chapter 7), the policies, processes and procedures that will allow you to get the work done (Chapter 8), and keeping the plan alive (Chapter 9).

The Right-Brain Business Plan operates on several levels — visualization, handling your inner critic, and feeding your creativity though play. Lee uses these elements to help people who never imagined tackling the business side of their entrepreneur endeavors do just that. She succeeds in creating a resource for anyone “bored by business planning…[who] finds the process daunting…[who] is too busy doing what they love to bother with complex spreadsheets or lengthy templates.” This book provides “an enjoyable, accessible, and visual approach to clarifying the big picture for your business and to developing a plan of action that will help you get the job done.”

What is the downside? The book works on the big picture level. Lee herself states the right-brain visual business plan is not what you want to use if you are asking for a bank loan, applying for a grant, or trying to attract investors or partners. To do that, you’ll need the full blown left-brain business plan. As long as you realize this, The Right-Brain Business Plan will not disappoint you.