“Creativity is defined as the tendency to generate or recognize ideas, alternatives, or possibilities that may be useful in solving problems, communicating with others, and entertaining ourselves and others.” – Robert E. Franken, Human Motivation
And Dell has indeed come up with alternatives and ideas that are useful in solving problems for users and the company itself.
Biggest creative alternative: Broke up with Wall Street (went private)
Creative ideas: Dell XPS 13 (notebook), Dell Venue 8 7000 Tablet. Received seven Consumer Electronic Show (CES) awards for PC and tablet products.
And all of this from a company that was losing market share in the PC world in 2013.
The XPS 13 is without a doubt one of the most innovative products to come out of Dell in recent memory and it offers a glimpse into what the “New Dell” has been up to over the past year since they’ve gone private and their 2013 strategy change. The company is really pushing the envelope of what is possible with current technologies and is managing to do so with very high quality materials and build quality, enabling them to compete with the likes of Apple for premium consumer products.
— Dell Hits Home Runs at CES 2015, Patrick Moorhead, Forbes.com