Design Thinking in Business: LinkedIn Pulse

What is it?

A news-reader application that allows users to customize their news feeds.

Who created it?

Ankit Gupta and Akshay Kothari

When and Where did they create it?

At the D.school (the Hasso Plattner Institute of Design at Stanford University), in Launchpad, a class in which students sign a pledge agreeing to introduce a product or service in 10 weeks.

How did they come up with the idea?

By talking to people in at Palo Alto coffee shops to get a sense for what they might need. One common frustration people had was the constant fire hose of news they were getting from a wide variety of sources. So they decided they could make the most impact with Pulse, a news-reader application that allows users to customize their news feeds.

Solving Problems for Real World, Using Design | New York Times

A Notable Moment?

Being bought by LinkedIn for $90 million.

Lessons learned?

Ideas generate from speaking to stakeholders — not from just sitting in front of a computer.

Mr. Kothari also said his plans took a new path. Before he took his first D.school course in 2008, he said, he spent most of his spare time in front of a computer, brainstorming ideas for websites and mobile apps that never materialized. Design was always an afterthought.

Solving Problems for Real World, Using Design | New York Times

I know for a fact that this works. But management has to support this practice and not admonish employees for getting out there and speaking to stakeholders instead of sitting in front of their computer all day where the managers can keep an eye on them.

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